Excecutive Team

Joel Roodman

Co-Founder & CEO, MUS immersive

Joel Roodman leads MUS immersive, advancing the immersive window and storytelling across film and experiential media. He previously served as SVP of International at Walt Disney’s Miramax Films, deploying global campaigns for over four hundred films. Joel has also held leadership and management roles at Major League Gaming, Insight Sports, On2 Technologies, Comcast, and FIFA and has produced films for Warner Bros. and Lionsgate. His career spans creative vision, technological innovation, and global distribution.

Sverre Norfliet

Co-Founder & COO, MUS immersive

Sverre Norfliet brings a multidisciplinary background spanning media, technology, energy, and large-scale production systems. His experience includes M&A preparation, infrastructure development, and integrating VFX and interactive technologies with modern production pipelines. Sverre has worked across animation, immersive media, and emerging production formats worldwide. At MUS immersive, he leads operations, production and strategy with a focus on immersive innovation and cinematic grammar for immersive narrative.

Advisory Team

Ross Greenburg

Sports Entertainment Advisor, MUS immersive

Ross Greenburg is a legendary producer and former President of HBO Sports with over three decades of industry leadership. He has won fifty-six Sports Emmy Awards and multiple Peabody Awards for groundbreaking sports storytelling. Ross helped redefine sports documentaries and long-form sports journalism. He advises MUS immersive on partnerships and premium sports and documentary content strategy.

David Dinerstein

Film Marketing & Distribution Advisor, MUS immersive

David Dinerstein is an Academy Award-winning producer and veteran media executive. He has held senior leadership roles at Paramount Pictures and 20th Century Fox. David has worked on over two hundred acclaimed films and helped launch the careers of iconic filmmakers. He advises MUS immersive on IP acquisition, film marketing, distribution, and audience strategy.

Yohan Wadia

GenAI Production Advisor, MUS immersive

Yohan Wadia is a creative innovator and director with almost twenty years of experience blending storytelling and emerging technology. He has led campaigns for global brands and directed award-winning AI-powered creative projects. Yohan regularly speaks at international creative and technology forums. At MUS immersive, he advises on GenAI-driven production and creative workflows.

Navid Khonsari

Immersive Production Advisor, MUS immersive

Navid Khonsari is CEO and co-founder of iNK Stories and a pioneer in cinematic game development. He helped shape some of the highest-grossing AAA game franchises in history, including Grand Theft Auto and Red Dead Revolver. At iNK Stories, Navid built a pipeline spanning console, VR, and immersive platforms. He advises MUS immersive on immersive narrative and interactive production strategy.

Board

Joe Nolan

Founder & Board Member, MUS immersive

Joe Nolan is Founder and Board Member of MUS immersive, and the Founder and CEO of Toro Science Venture Engine, where he leads the development of dual-use immersive AI and spatial computing technologies for defense and commercial markets. A combat veteran of the U.S. Air Force, he has built and exited multiple technology companies, including Perspective Studios (acquired by Rockstar Games) and Motus Global (acquired by Driveline Baseball). His career spans motion capture, human performance, simulation, and large-scale visualization systems. Joe’s leadership is driven by a mission to translate defense-grade innovation into scalable real-world applications.